About Us

Arkansas’ First & Longest Running Veteran Owned CrossFit Affiliate

CrossFit NWA is a diverse group of like-minded, charismatic people seeking to improve their way of life and the life of those around them through fitness, community, coaching, nutrition, and fun. Our goal at CFNWA is to live better, create longevity, and increase vitality. We hold each other to a higher standard inside and outside the gym. This is done by giving 100% at everything we do. “How you do anything is how you do everything.”

Meet Our Coaches

They are here to guide, lead, motivate, and ensure you along your journey. Everyone’s journey looks a little different, but no matter where you are at “Remember Why You Started.”

Lee Kelly

Owner/Head Coach

ABOUT LEE

Jennifer Kelly

Owner/Head Coach

ABOUT JENNIFER

Evan Morris

Coach

ABOUT EVAN

Travis Matlock

Coach

ABOUT TRAVIS

Jennifer Thomas

Coach

ABOUT JENNIFER

Ty Toolson

Coach

ABOUT TY

Chris Davenport

Coach

ABOUT CHRIS

Lainey Cool

Coach

ABOUT LAINEY

Riley Mitchell

Coach

ABOUT RILEY

Kevin Chappell 

Coach

ABOUT KEVIN

Jennifer Olivero

Coach