About Us

Arkansas’ First & Longest Running Veteran Owned CrossFit Affiliate

CrossFit NWA is a diverse group of like-minded, charismatic people seeking to improve their way of life and the life of those around them through fitness, community, coaching, nutrition, and fun. Our goal at CFNWA is to live better, create longevity, and increase vitality. We hold each other to a higher standard inside and outside the gym. This is done by giving 100% at everything we do. “How you do anything is how you do everything.”

Meet Our Coaches

They are here to guide, lead, motivate, and ensure you along your journey. Everyone’s journey looks a little different, but no matter where you are at “Remember Why You Started.”

Lee Kelly

Owner/Head Coach

Jennifer Kelly

Owner/Head Coach

Evan Morris

Coach

Travis Matlock

Coach

Jennifer Thomas

Coach

Ty Toolson

Coach

Chris Davenport

Coach

Lainey Cool

Coach

Riley Mitchell

Coach

Kevin Chappell 

Coach

Jennifer Olivero

Nutrition Coach
CF Level 1

Jared Fincher

Social Media
Marketing

Rachel Dunham

Social Media
Marketing

Jason Thomas

Coach